Note: This is an On Demand feature. If you would like more information about this feature, contact your account manager at account.management@adestra.com.
This feature allows you to stagger a campaign launch by specifying the delay or schedule for each launch segment. This gives you greater flexibility and control over how much of your campaign is launched and when. For example you could launch a campaign of 10,000 emails, staggered to send 1000 emails a day whilst excluding weekends.
The option will be displayed at the bottom of the Launch setup, depending on your account settings. By checking this box you will be able to stagger your launch to send over a specific split period of time. Once you have checked 'stagger this launch' the scheduling options will be shown.
On this page:
Number of Segments
This is the number of launches that you wish to split your campaign send into, the minimum split is 3 and maximum is 50. You can use the slider to specify the number of splits or manually enter the number into the textbox given.
Delay Between Launches
Here you are able to specify the delay between each launch split. The textbox allows you to manually enter a specific number whilst the drop down box will let you select whether this be in hours, days, weeks, months or years.
Time Frame
Launches can be scheduled between a specified time frame, using this option you can enter the start and end time between which you would like your campaign to be launched. Below this you can also select the days you want to send on, leaving blank those you do not. For example, a common use for this feature would be to send a campaign only throughout the working week and not during weekend.
Scheduled Launches
Once you have staggered and launched your campaign a yellow banner will be displayed within the campaign options interface, which will list each scheduled launch for that campaign.
Clicking on a launch will take you to the individual launch information, where you will also be able to cancel or reschedule a launch.
The launches interface allows you to see all previous and scheduled launches for that campaign, and the launch calendar will display all launches across the workspace.