Conversion tracking enables you to measure the success of your campaign. By placing named tags into certain pages of your website, it is possible to track which recipients visit those pages via the links in your email, and how many result in a conversion.
Example uses:
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Track revenue generated by your website.
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Track how many people complete or abandon a transaction after adding to their basket by adding tags to the basket and payment pages.
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Track registrations or other targets of your campaign.
Caution: the deprecation of third-party cookies affects conversion tracking. For tracking to work after the third-party cookie changes, you should:
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Use a delegated domain that is a sub-domain of your website for both the link in the email and in the website.
Conversion Summary
This section condenses the conversion information, displaying statistics for each tag.
The number of contacts and the number of conversions associated with a tag may differ, as one person may convert a number of times.
The number of conversions and the collective value of transactions are used to calculate the average customer spend for your campaign.
Conversions
This section gives a breakdown of the conversions, listed by date and time. Contact information for each conversion is displayed, with the quantity and value of their transaction.
You can filter the list using the magnifying glass icon at the top of the 'Tag' column, which can be useful to view the activity for particular tags.
You can also view the specific link from your email content that the contact followed.