The timeline report displays a graphical representation of event activity for your campaign, across an adjustable time-scale. This can help you identify response patterns, to better understand your audience.
Timelines Graph
The graphical timeline displays events activity for your campaign.
Note: If you have filtered the campaign report to a specific launch, the timeline will display events for that launch only.
Graph Adjustments
- Remove Filter: Click 'Clear filter' at the top of the section and the report will revert to the whole campaign.
- Time-scale: By default, the timeline report will display the first hour of click and read activity after launch. Both the time-scale and the events displayed can be changed.
- Duration:Adjusted using the drop-down box below the graph. Typically, most responses occur within the first few days after launching but you are able to extend the timeline to view responses for up to two weeks.
- Displayed Events: You can change the events displayed in the timeline by clicking the 'Select Events' button below the graph, to bring up the events selector (show below).
You can select any combination of the six different event types (Read, Click, Unsub, Conversion, Form, Shared) to be represented in the timeline.
Events
The lower part of the report shows the events table, which displays the events that the time line is currently showing. The table will adjust to reflect changes made to the time-scale and chosen events of the timeline.