Overview of an Insight Map

An insight map gives you an easy way to develop a compelling story about the customer's business issues. It works like sticky notes on a physical board.

With insight maps, you can:

Note: If you are working on an account insight map and divisions are created for the account, the account and each division is allocated its own map (see Viewing Division Insights). This means that when you add an insight, import insights, add a section, or share and tag your map, only the currently viewed account or division map is updated.