Adding a New Objective

You can add a new objective from anywhere in your account plan (except on the Insights and Relationships tabs). This means that you can strategize without ever having to drop what you're currently working on.

For example, suppose that you are working on the Potentials page, and you decide that the plan's strategy needs a new relationship objective linked to an account or account division in the plan.

To create the objective without leaving the Potentials page, select the Objective option in the quick-add menu.

To create a new objective on the Objectives page, click the + Objective button (highlighted below) and add the necessary details as follows:

Tip: Check whether the objective already exists before creating a new one - so that you don't create a duplicate.

Items marked with an asterisk are mandatory.

Tip: Activate the Focused View toggle to only view mandatory fields and a default selection of key fields. The Focused View toggle can be hidden by your Altify Administrator.

Item	Description
Objective Name*	The name of the objective.
Type	Select an Objective Type. A number of these are set up in your org. Objective Types are business areas in which a typical account plan needs to have objectives, such as Marketing and Research. Note: Account Manager has a set of default objective types, but your admin can customize this list if necessary. Tip: If you are adding a Relationship objective, be specific and name the key player with whom the team wants to build a relationship.
Division A division is typically a smaller service unit or business unit within an account. By providing the same features as an account (row on the opportunity map, relationship map, insight map, etc.), divisions allow you to accurately map your customers' buying structures, without restriction to Salesforce Account records.	A division of the account. This field is only active if there is a division created for the account
Metric	How to measure whether the objective has been achieved.
Objective Description	Information about the relevance of the objective. Tip: For a Relationship objective, state the value to the key player of having a relationship with the account team.
Strategy	Details of the strategy that needs to be followed to achieve the objective.
Status	The current status of the objective. An objective is 'open' if its status is Not Started, In Progress, or Deferred. An objective is 'closed' if its status is Achieved or Canceled.
Owner	The owner of the objective.
Priority	A priority level for the objective. You can filter the objectives list by priority.
Due Date	The date by which the objective should be achieved.