Creating a Campaign Performance Report allows you to view the performance of several campaigns in a single report, removing the need to view each campaign individually and improving the efficiency of your organisation’s campaign analysis process.
Users can use the Campaign Performance Report to view summarised data on campaigns run during the specified time frame.
Outbound and Inbound Data Sets are displayed on the Primary and Secondary Y-axes of the performance graph respectively.
Data can be viewed By Campaign or By Channel to see a breakdown of the summarised data.
To create a campaign performance report:
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Open the Create window (click on the + icon in the navigation panel) and select Campaign Performance Report.
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Select the Date Range and Category Set to view results.
