Revenue

The Revenue dashboard provides insights into the value your users generate for your app. Use the Revenue dashboard to learn about the value and volume of transactions that occur over time and understand which users generate the most revenue.

The Revenue dashboard displays revenue for the selected date range, based on nine different metrics:

Metrics	Description
Average Revenue per User	Computed as revenue divided by unique users: Revenue is the sum of all value increases observed over the selected date range. Users is the count of unique users who performed an event during the selected date range.
Average Revenue per Paying User	Computed as revenue divided by paying users: Revenue is the sum of all value increases observed over the selected date range. Paying users is the count of unique users who performed an event with an associated value increase during the selected date range.
Cumulative Revenue per User	Computed as total cumulative revenue divided by unique users: Total cumulative revenue is the sum of lifetime revenue through the end of the selected date range for users active during the selected date range. Users is the count of unique users who performed an Event during the selected date range.
Cumulative Revenue per Paying User	Computed as total cumulative revenue divided by paying users: Total cumulative revenue is the sum of lifetime revenue through the end of the selected date range for users active during the selected date range. Paying users is the count of unique users who performed an event with an associated value increase during the selected date range.
Paid Users	The count of unique users who performed an event with an associated value increase during the selected date range.
Revenue	The sum of all value increases observed over the selected date range.
Revenue per Transaction	Computed as revenue divided by transactions: Revenue is the sum of all value increases observed over the selected date range. Transactions is the count of events that occurred during the selected date range with a value attached.
Transactions	The count of events that occurred during the selected date range with a value attached.
Transactions per Paying User	Computed as transactions divided by paying users: Transactions is the count of events that occurred during the selected date range with a value attached. Paying users is the count of unique users who performed an Event with an associated value increase during the selected date range.

Using the Revenue dashboard

To work with the Revenue dashboard:

1. Go to Analytics in the left pane and select Revenue.

   

2. To change the metrics for viewing revenue data, select the highlighted metric in the upper-left corner and select the metric to use from the drop-down list.

   

   Tip: The charts available in the Revenue dashboard measure revenue based on the Customer Lifetime Value of your users. You can choose to supply Customer Lifetime Value as a monetary (USD) value, which is most appropriate if the value maps to a purchase, or as a raw numeric value, which is most appropriate if your value maps to some other in-app metric like "movies watched" or "ads viewed."

3. Review the Summary section, which displays the following revenue data based on your selected date range: your total revenue, the number of paid users, the average revenue per paying user, and the average revenue per user for all users.

   Note: % Growth compares revenue for the current date range to the same length of time immediately before. If you're looking at today, it compares to yesterday. If you're looking at the past 30 days, it compares to the previous 30 days.

Like most analytics reports, you can filter by dimension and/or profile, set a date range, change the view, save your report, apply data splits, and choose a shortcut. To learn more about these features, see Anatomy of an Analytics report.