What is a push message?

A push message, also known as a push notification, is a message sent to a user outside of your app. It is usually delivered to the home screen or as a temporary banner at the top of the screen.

Because they can reach users at any time, push notifications are primarily used for two purposes:

1. To notify users of important or time-sensitive information (like breaking news or travel information).
2. To re-engage users by driving them to your app.

Push notifications are a great way to provide value from your app when the user isn’t directly interacting. Since push messages can sometimes be seen as intrusive, make sure you’re providing value with every bit of copy you send.