Attribution report

After you’ve gathered some new users through your acquisition sources, you can use Localytics to review the data about those acquisitions. The Attribution report gives you an overview of how many users you’ve acquired through your campaigns and which campaigns were the most popular.

To view your Attribution report:

  1. Go to Marketing in the left pane and select Attribution.

    The Attribution report displays the number of users by source.

    Sample Attribution report

  2. For details, point to any of the points on the chart.

  3. To change the date range, select the date range in the upper-right corner. For more information, see Date range.

  4. In the upper-left corner, select the filter options for the chart:
    • Select the New Users by field and select a time frame.

    • Select the split by field and select a dimension to display.

Assessing the performance of your campaigns

The Attribution table lists of all of your campaigns ordered by source name. This will depend on how your acquisition campaigns are set up in your attribution partner, so consult your third-party partner to better understand this data.

  1. To sort the display, select By Source or By Campaign in the upper-left corner of the table.

  2. To sort the table data, select a heading: New Users, Sessions/Users, LTV/User, or Total Revenue.

    Note: For more information about these metrics, point to the question mark next to the title for a quick definition.

  3. For more information on a source, locate it in the table and select the name to expand its list of campaigns.

  4. For more information about a campaign, locate it in the table and select the name.

    Sample new users report

    To return to the Attribution dashboard, select Back to Attribution Overview in the upper-left corner of the page.

  5. Scroll down to the Summary, which reports the total new users from all of your attribution campaigns, as well as the total revenue from those users.