Substitution Tags Management
PostUp offers a wide range of mailing tags that you can use to easily personalize your mailings with specific member attributes.
If a mailing contains either the [-FIRSTNAME-] or [-NAME-] mailing tag, PostUp will attempt to pull the data value for each recipient record. In the event that a record does not have the indicated value, PostUp will populate the tag with a substitution value.
For example: [-NAME-], make sure to share this email with your friends!
- Recipient record contains the Name value: John, make sure to share this email with your friends!
- Recipient record is missing the Name value: Valued Subscriber, make sure to share this email with your friends!
You only have the ability to manage substitution tags for the [-NAME-] and [-FIRSTNAME-] mailing tags. Any other recipient-level mailing tag will default to a blank value if PostUp is unable to locate the specified data for a particular member record. By default, the substitution value for both the [-FIRSTNAME-] and [-NAME-] mailing tag is “friend.” Clients may follow the steps outlined below to change this value.