Use brands to organise and store product and basket data within a single account. After creating a brand in Adestra, use your brands for:
- Managing Conversion Capture Baskets.
- Adding Promo Codes to campaigns.
- Filter Contacts based on specific products in particular brands.
- Connecting and syncing with 3rd party integrations such as Shopify.
Tip: Brands can be accessible across all or select workspaces, which will control permissions for items like promo codes.
Create a new brand
To create a new brand:
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Open the Admin menu and select Brands.
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Press the Create Brand button.
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Enter a name for the brand.
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Provide a description of the brand to include additional helpful information for other users.
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Select if the brand will be available on all workspaces or selected workspaces.
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Save your changes.
Upon creation you will be taken to the overview tab, this displays the information just provided and allows you to navigate to the associated products tab.
Adding baskets and products
Products are added to your brand using our API. The calls that do this are:
- transaction.create
- transaction.import
- campaign.sendSingle (when applying a brand id)
Baskets created through conversion captures are automatically added to "brand 1", the "Default Brand" in new accounts. Using the transaction/campaign API to add baskets will allow you to specify the brand id.
This is useful for separating out baskets that are coming in from your website and from other sources.