Adding a Data Domain

Some features within Audiences, e.g. intersections and data discovery tables, include the option to set a data domain, limiting the available records for enquiry.

By default, these features will utilise all records in your database to perform their analyses. Adding a data domain allows you to restrict that data, e.g. limit the analysis to those who opened an email campaign in the last 12 months.

To set a data domain:

1. Look for the 'All Records' field (typically in the top-left corner of your workspace) to determine if a data domain is available for that analysis feature.

   Tip: if a domain is already applied, the field will state Filter Active and display the count associated with the filter.

2. Select the pen icon next to that field to open a syntax entry textbox.

3. Enter the fields to filter against or drag them from your database.

4. Adjust your syntax accordingly to fine tune your filter.

   Tip: add additional criteria using operators such as AND and OR to create more complex filters.

5. Press the test button to verify your syntax.

6. Press the OK button to set your data domain as a filter for the analysis.