Conversion captures automatically send reminder emails to anyone that abandons a process on your website, such as completing a form or transaction. There are various steps to implement a conversion capture, the first is to create a capture record within Adestra; this contains its basic settings and will record website performance.
Further set-up includes creating a campaign to send out and you will then need to integrate the capture with your website.
On this page:
View Captures
Once you have selected a workspace within Adestra the 'Captures' tab will become visible. This is where you can view any existing captures within that workspace or create a new capture.
Creating a New Capture
To create a new capture, click on the 'Create Capture' button, which will direct you to the creation form.
Name
Enter a name for your capture, it's best to pick something memorable.
Description
This is an optional field that can be left blank or used for adding additional information.
Basket URL
Enter the absolute URL which will be used to reclaim a basket or process. This can be a link to your cart page, home page or, if your site is capable, a page that will reinstate the basket.
The following placeholders will be replaced with the relevant value in the URL.
- $AMF_BASKET_TOKEN$: the value supplied by the website to identify the basket
- $AMF_BASKET_EMAIL$: the email address of the contact
- $AMF_BASKET_SESSION$: an optional session ID sent by the website
- $AMF_BASKET_ORDER_VALUE$: the total value of the order
Currency Prefix
Here you need to enter the currency prefix to use when displaying values.
Minimum Value Threshold
An email will only be sent if the basket value reaches this minimum threshold.
Owner
The owner of the capture will default to your user but this can be changed.
Brand
Select the brand ID from the pop-up list.
Save
Save these settings by clicking the 'Create Capture' button and you will be directed to the capture overview interface.
What Next?
Once you have created a capture you will need to create a campaign to add to it. This will include some coding, which is explained in the email templates topic.
Finally, you will need to integrate your completed capture with your website, This process is explained in the Website Integration topic.