Export Events
Events are generated from launches and the subsequent contact activity.
You can be specific with which event types a contact needs to trigger in order to appear in your export. The selected events appear in the events list.
If no events are selected, export data for all event type is exported by default.
Note: exporting all events generates a lot of data. Make sure that you select an export delivery method that can handle a large quantity of data.
Event Types
| Event | Syntax | Description |
|---|---|---|
| Address Change | inbound_addresschange | Messages sent by the mail server requesting that an out-of-date email address be updated |
| Blocked | inbound_blocked | Messages sent by the receiving mail server indicating that the email has been blocked by their spam filter |
| Click | click | Recipients who have clicked on a link within the email content |
| Clicked Simplified Version | simpleversion_click | Recipients who have clicked the simplified version link |
| Clicked Webversion | webversion_click | Recipients who have clicked the webversion version link |
| Conversion | conversion | Recipients who have triggered a conversion |
| Flame | inbound_flame | Replies from angry recipients, flagged if they contain profanities |
| Globally Suppressed | suppressed_global | Recipients who have been suppressed across all of Adestra |
| Inbound Unsubscribe | inbound_unsubscribe | When a recipient unsubscribes as a result of replying with "unsubscribe", or clicking a list unsubscribe link in an email client |
| Inbox | inbound_not_detected | Messages from recipients who have replied directly to the campaign |
| Invalid Domain | inbound_domain | When the domain or the company do not exist |
| Invalid User | inbound_user | When the user does not exist at the domain |
| Known Bounce | known_bounce | When Adestra has received 3 or more- errors back, over a period of at least 15 days, with not one successful delivery |
| Open Form | form_click | Recipients who have clicked on a form link |
| Open Form Builder Form | form_builder_click | Recipients who have clicked on a link within a form built using the form builder |
| Other Bounce | inbound_bounce | Where the recipient’s server has returned a message to Adestra without giving an explanation of why the email will not be delivered |
| Out of Office | inbound_ooo | Automated messages sent to say that the recipient will not receive the email for a specified period of time |
| Over Quota | inbound_quota | When the recipient’s inbox is full |
| Read Email | read | When an email is opened |
| Sent campaign | sent_campaign | Recipients who have been sent the campaign |
| Shared | shared | Recipients who have shared a copy of your campaign or a link from your campaign using a social network |
| SMS Delivered | sms_delivered | SMS message has been delivered |
| SMS Send | sms_send | SMS message has been sent |
| SMS Send Failed | sms_failed | SMS message send was attempted but failed |
| SMS Send Rejected | sms_rejected | SMS message rejected by vendor or due to invalid number |
| SMS Send Suppressed | sms_suppressed | SMS send was suppressed |
| SMS Suppressed by Frequency | sms_suppressed_frequency | SMS message was suppressed for surpassing frequency settings |
| SMS Suppressed by Known Bounce | sms_suppressed_undeliverable | SMS message was suppressed for being on known bounce list |
| SMS Unsubcribe | sms_unsub | Recipient unsubscribed from SMS message |
| SMS Send Prevented | sms_duplicate | Duplicate number found in launch so send prevented |
| Spam button reports | complaint | Recipients who have used the 'Mark as spam' function within popular email clients, for example Hotmail and Yahoo |
| Submit form | submit | Recipients who have submitted a form |
| Submit Form Builder form | form_builder_submit | Recipients who have submitted a form that was built using the form builder |
| Subscribed | subscribe_click | Recipients who have been added to a list via a form submission |
| Suppressed | suppressed | Recipients who are on the unsub or suppression lists associated with the campaign launch |
| Suppress Frequency | suppressed_frequency | Recipients who have been suppressed by a Frequency Profile |
| Suppressed Locally | suppressed_local | Recipients who have been suppressed across the account |
| Temporary Notice | inbound_nonfatal | Messages sent to inform the sender that deliver is still being attempted, but a temporary problem has been encountered |
| Undeliverable | undeliverable | Malformed email addresses classed as undeliverable |
| Unsubscribe | unsubscribe_click | Recipients who have opted out from receiving any further email communication |
Tip: you can apply additional conditions that must be met by the contact in order to trigger some events. For example, the Submit Form event can be further refined to only include clicks on a specific form.