Integrations

As a lifecycle engagement platform, Localytics maintains special integrations with third-party software vendors that make it easier to share data. To learn more about our partnerships, see Partners.

Note: The use of our partner integrations to collect and share data about your users requires that you maintain appropriate privacy permissions and consent with your users, as well as appropriate privacy safeguards with these mutual processing partners. You are in control of your user's data and must ensure their privacy rights are respected as you share data with other processors.

A/B testing

Apptimize

Localytics integrates with Apptimize (Apptimize.com) to help you quickly and codelessly deploy A/B tests to your users. Apptimize's Visual experiments let you change UI on the fly and their Dynamic Variables and Code Blocks enable you to A/B test just about anything. You can then relay these results to Localytics so you can power downstream reporting and messaging.

Optimizely

Localytics and Optimizely (Optimizely.com) have partnered to bring the best experience-testing to mobile apps. Optimizely enables you to codelessly test different app experiences with your users and then relay these results to Localytics so you can power downstream reporting and messaging.

The Optimizely and Localytics integration uses an event-based and profile-based A/B testing approach. To enable this, you'll select Localytics in the Optimizely dashboard, and Optimizely will automatically pass A/B experiment data to Localytics. This data can be used, for example, in Localytics funnels and to customize messaging campaigns.

Attribution

Localytics maintains integrations with many of the largest and most popular mobile ad networks and integrates with all major ad-tracking vendors. For a full list of integrated attribution partners and integration scope per partner, see the Attribution Partner list.

These integrations allow Localytics to track the originating source and campaign of your users and communicate back to the originating ad network upon a user's first app launch. In some cases, our integrations support downstream event postbacks to the originating ad network. For more details and to get started, see Attribution.

Crash reporting

Apteligent

Localytics has partnered with Apteligent (now part of VMware.com) to help you monitor, prioritize, and fix app crashes. Apteligent can send crash data to Localytics with just two lines of code. This data can then be used to do funnel analysis, understand how crashes impact retention, and create audiences to target with a personalized message acknowledging the crash.

Deep linking

While Localytics supports deep linking and deep link tracking, we partner with solutions that specialize in advanced deep linking to ensure you can use whatever tool you prefer to provide the best user experience.

Branch metrics

Branch (Branch.io) makes discovering apps and app content easier through advanced deep linking. Our integration allows Branch to seamlessly communicate install and attribution information to Localytics for downstream reporting or engagement campaigns.

Yozio

Yozio is a platform for organic mobile growth with powerful deep linking capabilities. Our integration allows Yozio to seamlessly communicate install and attribution information to Localytics for downstream reporting or engagement campaigns.

Marketing software

Marketo

Through our partnership with Marketo (Marketo.com), Localytics customers can deliver more personalized and more effective cross-channel engagement by integrating Localytics and Marketo to exchange profile data and coordinate push and email campaigns. Through this integration, customers can use Marketo to automatically pass and/or retrieve data from Localytics profiles via webhooks. Use this data to build Smart Campaigns in Marketo that trigger push messages in Localytics.

Oracle Responsys

Localytics offers an integration with Oracle Responsys that allows you to automatically synchronize Localytics profile data into Oracle Marketing Cloud, giving you a complete picture of your customers across web and mobile. This rich, cross-channel data can be used to power more targeted email and messaging campaigns.

Salesforce Marketing Cloud

Localytics offers an integration with Salesforce Marketing Cloud (SFMC) that allows you to automatically synchronize Localytics profile data with SFMC Contact data, which is part of SFMC's Customer Data Platform. Our customers use this integration to deliver more personalized and more effective cross-channel engagement campaigns.

For example, you can sync Localytics profile attributes into SFMC to send more personalized emails or sync SFMC Contact data into Localytics profiles to power more personalized push, in-app, and inbox messages.

To learn more about our SFMC integration, contact your Services team or Support and we’ll point you in the right direction.