PostUp Key Terms

Learning a new platform can be daunting. Get your bearings by better understanding some PostUp key terms.

For more industry-standard key terms, refer to the email deliverability terms and recipients status descriptions help content or view the Glossary.

Site

A site in PostUp hosts your recipient lists, data, mailings, and saved content such as HTML or images. Each site in PostUp is a unique database.

While you can have multiple sites, there is no crossover between them. Multiple sites are only recommended when you have areas of your business that need to be completely separated.

Brand

A brand is a mailing identity that includes message characteristics such as IP's, headers, footers, subject lines, and the domain used in links.

A site can have multiple brands.

A list of recipients can be on multiple brands. However, a mailing will only have one identity, so each mailing will fall under one brand.

Campaign

A campaign is a folder system for your mailings. Every non-triggered mailing must be in a campaign, and only one campaign.

Campaigns can be used as an easy search mechanism, as well as reporting. Campaigns also can be utilized in behavior-based targeting.

There is no limit to how many campaigns may be created in your site. The only data stored under a campaign are:

• Which mailings are in that folder.

• Whether recipients have been opening and/or clicking mailings in that folder.

List

A list is a collection of members, typically defined by their email addresses.

Lists are static in the sense that once an email address is added to the list, it will remain on the list.

Members can receive several statuses that mark them as unmailable, meaning that, while they are still on the list, they would not receive mailings. A common unmailable status would be Unsubscribed.

There is no limit on how many lists you can create in your site, and members can be on multiple lists concurrently.

Segment

A segment is saved criteria that are used to form a collection of members.

Segments are dynamic and do not have a static count associated to them.

Each time a mailing is sent that targets a segment, it will send to the members who currently match that saved criteria.

Segment criteria can be a combination of data that PostUp tracks automatically, such as Date Joined to List or Date Last Opened, or it can be data that has been loaded into PostUp such as the member’s City or State.