Recipient Status Descriptions

PostUp maintains a status for each recipient record in real-time. You may view a subscriber's status via the recipient tab, by downloading or exporting data, and by previewing a mailing list. A subscriber's status will ultimately determine if they receive future mailings.

Normal

Indicates that the subscriber is eligible to receive mailings.

Unsub

This status refers to any recipient that unsubscribed at the site level. An Unsub status indicates that the one-time subscriber is no longer eligible to receive future email and/or SMS communications.

Optout

Indicates that the recipient explicitly requested to be removed from all mailing lists.

Held

PostUp will set a subscriber to a Held status if the email address generates a single hard bounce or multiple soft bounces.

Hard bounce

A hard bounce indicates the subscriber's address is invalid. Hard bounces are defined as a permanent error such as user@domain.com does not exist.

Soft bounce

A soft bounce indicates a transient error for a particular address that may be resolved in the future. Examples of soft bounces are user@domain.com exceeded storage allocation or attempting to send to a mail server that is unreachable.

Blocked

PostUp will set a subscriber to a Blocked status after the email address generates multiple block bounces.

Block bounce

A block bounce indicates that the ISP rejected the message because of an issue related to the sender.

Marked – Marked 5

The PostUp Professional Services team will set a record to a Marked status when isolating data segments suspected of containing a spam trap address. In addition, users may select to update subscriber records to a Marked status to isolate older data segments identified as having high complaint rates.

Temp Seed

PostUp will assign this status to any member who receives a test message or is seeded on a mailing.