Personalization
When adding content to your mailing, use merge tags to personalize the content to the recipient, e.g. include the recipient's name to add a personal touch.
On the content tab:
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Scroll to the bottom of the asset library and expand the tags tab.
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Select the location in your email content where you wish to add a tag.
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Double-click the tag to add it to your email content.
Example: [-FIRSTNAME-] added to the opening line.
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Repeat as required to include as many tags as are appropriate for your content.
When the email is sent, PostUp will replace the tag with the associated data for that recipient from your database, e.g. [-FIRSTNAME-] will be replaced by the data held in the first name field for each recipient.
The table at the bottom of this article lists the standard merge tags that come with PostUp.
Tip: you can define defaults for some tags in the settings menu.
Open substitution tags management and enter values to appear when there is no available data.
Custom field tags
If you have custom fields defined in the settings menu, you can also add tags for these fields, e.g.
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[-Birthdate-] - tag for the custom field Birthdate.
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[-Subscriber-] - tag for the custom field Subscriber.
These tags will be available under the custom field tags filter.
Using a custom field tag will replace the tag with the content of the custom field in the same way as a standard tag.
Standard merge tags
The following is a list of the merge tags that are included with PostUp as standard.
| Tag | Category | Description |
|---|---|---|
| [-ADVERTISER-] | General | The name of the advertiser for this mailing. |
| [-ASSOCIATE_RECIPIENT_URL-] | General | URL for confirm associating this email address with Push/SMS recipient. |
| [-BRAND-] | General | The name of the brand for this mailing. |
| [-BRANDID-] | General | The External ID, or PostUp ID if no External ID, of the mailing Brand. |
| [-BRAND_EXTERNALID-] | General | The External ID (or Reference No.) of the mailing Brand. |
| [-CAMPAIGN-] | General | The title of the campaign associated with the mailing. |
| [-CLICK_TO_VIEW-] | General | A URL at which the content of this mailing can be viewed. |
| [-CONFIRMATIONURL-] | General | SYSTEM - Link that the user can click on to confirm his/her subscription to the list (where applicable). |
| [-CURRENT_DATE-] | General | The current date at the time of message assembly, in the format MM/dd/yyyy. |
| [-CURRENT_DATE_LONG-] | General | The current date at the time of message assembly, in the format EEEE, MMMM d, yyyy. |
| [-CURRENT_YEAR-] | General | The current year. |
| [-EMAIL_REPLY-] | General | PostUp generated reply email address. |
| [-EMAIL_REPLY_ALPHA-] | General | PostUp generated reply email address containing only letters. |
| [-EMAIL_UNSUB-] | General | PostUp generated unsubscribe email address. |
| [-EMAIL_UNSUB_ALPHA-] | General | PostUp generated unsubscribe email address containing only letters. |
| [-FORWARD-] | General | Tag to be used as the action of a forward-to-friend form. This form needs to include [-RECIPID_ALPHA-] and [-MAILINGID_ALPHA-] as hidden parameters. |
| [-FROM_EMAIL-] | General | The evaluated From Email address. Can be used as a URL param value.. |
| [-FROM_NAME-] | General | The evaluated From Name. Can be used as a URL param value.. |
| [-LIST-] | General | The name of the primary list this mailing is being sent to. |
| [-LIST_CUSTOM-] | General | The Custom1 field of a list. |
| [-LIST_EXTERNALID-] | General | The external ID for the primary list for this mailing. |
| [-LIST_FRIENDLY_FROM_NAME-] | General | The friendly 'from' name of a list. |
| [-LIST_FRIENDLY_TITLE-] | General | The friendly title of a list. |
| [-LIST_ID-] | General | ListID of the list this mailing is being sent to. |
| [-MAILINGID-] | General | The MailingID of the current mailing. |
| [-MAILINGID_ALPHA-] | General | The alpha encoded MailingID of the current mailing. |
| [-MAILING_CATEGORY-] | General | The category this mailing is classified under. |
| [-MAILING_DOMAIN-] | General | The domain of the brand for this mailing. |
| [-MAILING_REFERENCE_NUMBER-] | General | The Customer Reference Number of the current mailing. |
| [-MAILING_TITLE-] | General | The title of the current mailing. |
| [-NAME-] | General | The full name of the recipient. |
| [-OPEN_PIXEL_HERE-] | General | Control Placement of your tracking pixel. |
| [-QUEUE_TIME-] | General | The mailing's Queue Time, in the format yyyy-MM-dd HH:mm. |
| [-SHARE_TO_SOCIAL_BUTTON(<"ARTICLE_TITLE">,<"ARTICLE_URL">,<SHAREBUTTON>)-] | General | The Share-to-Social button tag will generate the HTML for a button that recipients can click if they want to share an article with their friends.. |
| [-SHARE_TO_SOCIAL_URL(<"ARTICLE_TITLE">,<"ARTICLE_URL"><, SOCIALNETWORK>)-] | General | The Share-to-Social URL tag provides essentially the same functionality as the Share-to-Social Button tag, but it allows the user complete control over the appearance of the button.. |
| [-SINGLE_CLICK_SUBSCRIBE(<"LIST_TITLE"><, "OPTIONAL_PARAM">)-] | General | The single click subscribe tag generates a link which will subscribe the recipient to the specified list. |
| [-SITE_ID-] | General | SYSTEM - Site ID this recipient is on. |
| [-STATIC_AD_FETCH(<URL><, OPTIONAL_PARAM>)-] | General | Text content fetched from the supplied URL. Will not be included as part of the webfetch verification process. OPTIONAL_PARAM can be either the string STRICT_AUTODETECT or a valid character encoding (ex: utf-8, Shift_JIS).If the optional parameter is omitted, assume utf-8.. |
| [-STATIC_TITLE_WEB_FETCH(<URL><, OPTIONAL_PARAM>)-] | General | The title content fetched from the supplied URL used specifically in email subjects.OPTIONAL_PARAM can be either the string STRICT_AUTODETECT or a valid character encoding (ex: utf-8, Shift_JIS).If the optional parameter is omitted, assume utf-8.. |
| [-STATIC_WEB_FETCH(<URL><, OPTIONAL_PARAM>)-] | General | Text content fetched from the supplied URL.OPTIONAL_PARAM can be either the string STRICT_AUTODETECT or a valid character encoding (ex: utf-8, Shift_JIS).If the optional parameter is omitted, assume utf-8.. |
| [-SUBJECT_LINE-] | General | The evaluated subject line. Can be used as a web-analytics attribute. |
| [-TEMPLATE_TITLE-] | General | The title of the send template. |
| [-TIMESTAMP-] | General | A compact, sortable timestamp in the format "yyMMddHHmmss" (ex: "111231093159" for 2011/12/31 at 09:31:59). |
| [-WEB_FORWARD-] | General | PostUp generated forward-to-friend link. Takes the user to a web page that asks for the email address of the person they intend to forward a given email to. |
| [-WEB_UNSUB-] | General | PostUp generated unsubscribe link. |
| [-WEB_UNSUB_ALL-] | General |
PostUp generated unsubscribe link for all lists. |
| [-DOMAIN-] | Recip tags - Basic | SYSTEM - The domain portion of the email address for this recipient |
| [-EMAILADDR-] | Recip tags - Basic | SYSTEM - Email Address of the recipient |
| [-EXTERNALID-] | Recip tags - Basic | External ID field, useful as a foreign key for a given recipient in a different database |
| [-RECIPID-] | Recip tags - Basic | SYSTEM - Unique ID number for this recipient |
| [-FIRSTNAME-] | Recip tags - Basic | Recipient's first name |
| [-LASTNAME-] | Recip tags - Basic | Recipient's last name |
| [-_ADDRESS1-] | Recip tags - Basic | First line of the recipient's postal mailing address |
| [-_ADDRESS2-] | Recip tags - Basic | Second line of the recipient's postal mailing address |
| [-_CITY-] | Recip tags - Basic | Recipient's city |
| [-_STATE-] | Recip tags - Basic | Recipient's state |
| [-_POSTALCODE-] | Recip tags - Basic | Recipient's zip code |
| [-_COUNTRY-] | Recip tags - Basic | Recipient's country |
| [-_GENDER-] | Recip tags - Basic | Recipient's gender |
| [-_DATEOFBIRTH-] | Recip tags - Basic | Recipient's date of birth |
| [-_MARITALSTATUS-] | Recip tags - Basic | Recipient's marital status |
| [-_HOUSEHOLDSIZE-] | Recip tags - Basic | Recipient's household size |
| [-_HOUSEHOLDINCOME-] | Recip tags - Basic | Recipient's household income |
| [-_SALUTATION-] | Recip tags - Basic | Recipient's title (ex. Mr, Miss, Ms) |
| [-_HOMEPHONE-] | Recip tags - Basic | Recipient's home phone number |
| [-_WORKPHONE-] | Recip tags - Basic | Recipient's work phone number |
| [-_PROFESSION-] | Recip tags - Basic | Recipient's profession |
| [-_EDUCATION-] | Recip tags - Basic | Recipient's highest level of education attained |
| [-_TIMEZONEKEY-] | Recip tags - Basic | Recipient's timezone ID |
| [-_COUNTRYCODE-] | Recip tags - Basic | Recipient's locale - country |
| [-_LANGUAGECODE-] | Recip tags - Basic | Recipient's locale - language |
| [-DATEJOINED-] | Recip tags - Engagement | SYSTEM - The date that the recipient originally joined your mailing list |
| [-DATELASTCLICKED-] | Recip tags - Engagement | SYSTEM - Timestamp of the last time this recipient clicked on a tracking link |
| [-DATELASTOPENED-] | Recip tags - Engagement | SYSTEM - Timestamp of the last time this recipient opened a message |
| [-LISTCATEGORYID-] | Recip tags - Engagement | SYSTEM - Category ID for List from which this recipient was queued |
| [-LISTID-] | Recip tags - Engagement | SYSTEM - ID of List from which this recipient was queued |
| [-SIGNUPIP-] | Recip tags - Engagement | The IP address the recipient was using when they signed up. |
| [-SIGNUPMETHOD-] | Recip tags - Engagement | This will show how the recipient joined or was added to the list being previewed. If you imported the recipient through PostUp, this will read "Web Import". |
| [-SOURCEDESC-] | Recip tags - Engagement | This column describes the source of the recipient in question. Often reads "One of our partner sites." |
| [-SOURCESIGNUPDATE-] | Recip tags - Engagement | The date at which the recipient opted in to the list. If, for instance, the recipient gave their email address at your website, this field would display the date and time at which they did so. |
| [-THIRDPARTYSIGNUPDATE-] | Recip tags - Engagement | The date of this recipient's Third Party signup. |
| [-THIRDPARTYSOURCE-] | Recip tags - Engagement | The name of the Third Party source for this recipient. |