"Two-thirds of email marketers now feel that marketing automation capability is the single most important feature when selecting an email technology provider."
Econsultancy Email Marketing Census 2018
On this page:
What is Automation?
At its core, Marketing Automation is the goal of software that automates your marketing practices — simplifying working processes by using software to do otherwise time-consuming work.
It does more than just that however, as it also provides an opportunity for more focused customer experiences. This means automation allows you to send timely and relevant content, reduce your workload, save time and increase ROI.
The ability to visually build customer focused automation programs has become vital to contemporary marketing practices, and that is what our Automation Program Builder (APB) enables marketers to build.
Automation Program Builder
Our Automation system consists of a number of different components which enable marketers to automate and streamline marketing programs with ease. And our Automation Program Builder is central to this automation.
It allows you to visualise and build detailed, and highly personalised, customer journeys; whether this means creating a simple onboarding campaign, a nurturing program that utilises contact behaviour or a more complex system based on previous purchases.
Data management is key to successful automation, so we've made a versatile system which allows you to track general contacts whilst also having granular control of individual contacts and their progress. Its versatility also enables marketers to link programs together for comprehensive data-driven automation, add customers to lists based on their program behaviour or even connect forms as a way of inputting data into programs.
Additional Automation Features
Our APB is not our only automation feature, but it can make use of our individual features that we also have available for marketing automation:
- Follow-up campaigns: a quick way to catch those that missed your first launch
- Approval process: automate launches after getting key stakeholder approval for campaign content
- Conversion captures: send reminder emails to contacts who left your website after abandoning a process
- Promotion Codes: automate unique code association with contacts, for better tracking and engagement
Case Studies
To see more about the capability of our APB and how its helped our clients improve their own marketing performance, take a look at the case studies in the Adestra Resource Library.