Stage Types

The APB uses stages, which can be found on the palette. The palette consists of different stage types, some of which have different subtypes, that can be dragged and dropped onto the canvas to build your program.

  • Launch stages - send messages to contacts, either via Campaigns or SMS (if enabled).
  • Delay stages - wait for a specified amount of time or until the specified point in time.
  • List stages - add or remove contacts from lists and unsub lists.
  • Program stages - add or remove contacts from programs.
  • Filter and split stages - branch your audience based on filters or percentages.