Link Labels
Links in your campaigns can optionally have labels associated with them, which can be used to help identify them in the Campaign Report.
On this page:
Labels in Reporting
The Links page of the campaign report displays all links that have click activity for the campaign, and the link activity table lists the link labels within the email.
Links are grouped by label, so any links that share the same label they will be listed together. For example, in the screenshot shown above the top link label 'Adestra Ltd', when clicked, shows that two links share this label:
Link labels are also used in the Heatmap page of the campaign report to show link activity.
Creating/Editing Link Labels
Email Editor
In the Email Editor you can add link labels to either Link regions or HTML Box regions.
- Link Region: fill in the Link label section in sidebar.
- HTML Box: when hyperlinking, fill in the Link label section of pop out.
Link Region
HTML Box
HTML Editor
When working in the HTML Editor you can create new links including link labels or edit existing links.
To create a new link, highlight the relevant text or image before clicking the 'Insert/Edit Link' button, which will open a window for you to enter the link information.
If you wish to add or change a link label for an existing link, highlight the relevant link before clicking the 'Insert/Edit Link' button.
The text in the 'Label' field will be what is displayed in the campaign report.
Note: If any links in your HTML content do not contain link labels, Adestra will generate a default label using the link's content. Defaults cannot be created for Text content.
HTML Source
You can also add a label to a link directly in the HTML source by adding a linklabel attribute to the link tag.
linklabel="Adestra Ltd"A link without an existing link label will look similar to this:
<a href="http://www.adestra.com">Website</a>With the example link label 'Adestra Ltd' inserted, the link should look something like this:
<a href="http://www.adestra.com" linklabel="Adestra Ltd">Website</a>Text
The simplest way to include link labels in your Text content is to generate the message content from the HTML, and this will copy all of the existing link labels.
To enter a link label manually, you will need the link label in double quotes "label", followed by two colons ::, then the link URL, for example:
"Adestra Ltd"::http://www.adestra.comAltering Links after Launch
Every time you make any changes to a campaign and subsequently launch that campaign, a new publication is created.
It is possible to edit a link's target URL or label after the campaign has been launched, by changing the link in a previously published version of the campaign.
To access a campaign's publications, select the 'Launches' tab from within the campaign overview and then 'Publications'.
Your campaign may have more than one publication, and if changes have been made between publications they will be listed separately. If no changes have been made between launches, the same publication will be used, and the 'Launch Count' will display how many times that version has been launched.
Click on the publish date to view the links within a particular publication.
This page shows all of the links within that publication. You can click the link labels to view individual links.
To modify the link, click 'Edit/Test'.
You can use this form to edit the link label and the URL. You are also able to test that the URL works properly using the 'Test URL' button before saving any changes.
FAQ
Why can I see my link labels in the Links report and not in the Heatmap report?
If you have published your campaign more than once with changes to the content, Adestra is able to store the links of each version, but not the content. The Links page in the campaign report will show the link activity across all publications, whereas the Heatmap will only show the content and associated link activity of the most recently published version.