Campaigns are the marketing emails sent to your contacts for promoting your brand or business. These campaigns are created within your projects. Adestra allows you to create, launch, and test these campaigns before sending them out to customers. You can also export reports to analyse your campaign performance and encourage client interaction with an aim to boost email success rates.
The advance features in campaign creation such as split-testing, recurring campaigns and approvals help to get the most out of your campaigns and maximise your return on investment.
It is recommended that you go through the Adestra Workflow topic to understand a typical workflow for working with campaigns. You can go through the Basic Terminologies in Adestra topic to get an understanding of the common terminologies used in Adestra.
To know the steps for creating a campaign, see The Campaign Workflow.
The following image is of the Campaign Overview page.
