Handling Unsubscribes - Content Editors
Including an unsubscribe link in your campaigns allows recipients to opt out of your marketing. The method for inserting a link into your email copy depends on if you are using the email editor, the HTML editor, the text editor, or the source editor.
Recipients that unsubscribe are added to your campaign's unsub list and will not be sent further mailings from that campaign, i.e. they will be automatically suppressed.
Email Editor
The email editor provides an easy way for you to insert an unsub link into your template, using the 'Function' tool. However, the unsubscribe link may already be coded into your template.
Clicking the function tool will open the function selector. Here you can select the 'Unsubscribe Link' option, where you can then add link text should you wish.
What you enter here will be the text which is displayed in the email instead of the link itself, for example: Unsubscribe here. Using this example, the link will appear in the template as:
[*link.unsub('Unsubscribe here')*]The recipient will see the link text you entered:
HTML Editor
The HTML Editor provides an easy way for you to insert an unsub link into your template, using the 'Function' button.
This will open the function selector, and when you select the 'Unsubscribe Link' option, the screen will expand to display the same text box that appears when you insert an unsub link using the Email Editor.
Text Editor
The text editor offers a similar function as the HTML editor, that will insert the unsub link into your email content.
Place your cursor where you wish the link to appear, and click the 'Unsubscribe link' button. For example:
Click on the link to unsubscribe: [*link.unsub_url*]which would appear similar to this:
Click on the link to unsubscribe: http://adestra.msgfocus.com/u/1cM9G0GldJ1DSource Editor
If you are using the Source Editor you can use the Link API documentation to see how to do this.