Personas

Use the personas menu to add your marketing personas into Adestra and:

• Automatically assign customers to segments based on behavioural engagement data​.
• Learn about your audience and enhance your buyer personas.
• Use data driven marketing to help optimise content.
• Incorporate personas more closely with your day-to-day marketing strategy.
• Use split testing best practice with the persona variant campaigns.
• Use Adestra's avatar builder to help visualize personas that are solely text based.

To get started with personas:

1. Open a workspace.

2. In the data menu, select Personas. Here you will see existing personas and persona groups.

3. Press the Create Persona Group button to create a new group.

4. Within a persona group, press the Create Persona button to create a persona within that group.

Adestra's algorithm will use recipient engagement data from your campaigns to assign recipients to a persona.

If you prefer to manually assign recipients to a persona, you can do so from the data viewer.

Once assigned to a persona, the persona variant campaign will allow you to tailor the content recipients receive based upon their persona.