Sending Mailings

The send tab is home to your email and SMS sends, allowing you to create a campaign and begin mailing your customers.

Campaigns work as folders to store and organize mailings, offering a way to group data for reporting.

Mailings are the individual sends that you create for each communication, e.g. a one-time mailing to announce a new product or a recurring mailing to provide regular news updates.

Before creating a mailing, you may need to:

Import recipients if this is your first campaign.
Create a list to group recipients who may be interested in your mailing content.
Add content to the asset library, e.g. images of your products.
Build a dynamic segment set for email personalization.
Create response content, headers and footers for your mailing.
Configure tagging for Google Analytics and Webtrends.

Navigating the send tab

The send tab is divided into two sections: campaigns and mailings.

The campaigns section allows you to view your available campaigns and create a new campaign. Use the show more button to expand the list and view your campaigns.

The mailings section consists of:

The left hand menu - where you can select a mailing type, e.g. simple send, drip mailing, etc.
A context-specific mailing table - which displays the list of created mailings of the type you select in the left hand menu and a create button for the mailing or template type.

Tip: hovering over a campaign or mailing displays a row of icons in the actions column of the table, allowing you to edit, delete, etc. your campaign/mailing.