Unsub Links

Note: from February 2024 both Google and Yahoo! will require bulk senders to their free domains (gmail.com, yahoo.com, aol.com, yahoo.co.uk, etc.) to include a clearly visible unsubscribe link in the message body.

It is inevitable that some of your recipients will want to opt-out from future emails, in which case they will need a link to unsubscribe from your campaign.

Often, the unsubscribe process is seen as a negative but it is important and, if handled correctly, can help you:

Comply with legislation.
Maintain your deliverability status.
Reduce the risk of complaints.

You can add an unsubscribe link from your campaign options or add an unsubscribe link using one of the content editors.

When a recipient unsubscribes from your campaign, they are removed from the mailing list and added to your campaign's Unsub List.

Tip: re-uploading a mailing list can result in unsubscribed recipients being added back into a mailing list. To avoid the risk that a recipient accidentally receives an email, you should associate your unsub lists with the corresponding mailing lists.

Note: mailings from DKIM enabled accounts sent via Adestra support one-click unsubscribe in accordance with RFC8058.