Refining a Mailing Target - Mailing Size Limit

When targeting a mailing or creating a simple send template, the minimum requirement is to select a list using the list targeting options. However, you may not wish to send your mailing to every recipient on a list.

To refine a target audience, you can:

• Apply a mailing size limit to refine based on sending a fixed volume of mailings.
• Use attribute targeting to refine based on recipient characteristics in your database, e.g. location.

• Use behavioral targeting to refine based on a recipient's previous activity, e.g. clicked a link in a mailing.

• Add suppression criteria to exclude recipients based on lists, policies, etc.

At any time, you can check the effect of your refinements by estimating the size of the target audience based on your selected criteria:

1. Scroll to the bottom of the targeting tab.

2. Press the apply changes and estimate button.

Once you have defined your target audience, you can add content to your mailing.

Mailing size limit

1. Under the mailing size limit, enter a maximum number of recipients into the text box to define a mailing size limit, e.g. 10000.

2. Note: for A/B split tests, test combos count towards the maximum number of sends.

3. Use the radio buttons to program your priority send order.

   • Randomize recipients - recipients will be selected from your list at random, up to the maximum number of recipients.

   • Send to recent recipients first - PostUp will prioritize recent additions to your database.

   • Send to oldest recipients first - PostUp will send to recipients in order of who has been on the mailing list the longest.

4. When you are happy with the size limit conditions, press the apply changes button to save your targeting criteria.

5. Use the next button to proceed to the content tab or continue adding other targeting criteria, e.g. add suppressions.