Options

Note: available options may differ depending on your account set-up as some options can be predefined.

The campaign options page allows you to apply advanced settings to your campaign to define how it should display for recipients and interact with the system.

The required settings are:

Subject line – summarises your email content to encourage an open.
Domain - used for tracked links and automatically generated addresses.
From address - indicate to the recipient where the email has come from.

The optional settings are:

Handling replies – set addresses where replies are sent/forwarded.
Content – set a text preference for email recipients and add a remote XML URL.
Consent management - only include recipients that have consented to certain types of communication.
Tracking - allows you to turn off open tracking.
Unsubscribe handling - add default unsubscribe links and manage unsubscribe actions.
Frequency profiles - control how many times recipients are contacted.

Tip: although not essential to send a campaign, applying these optional settings can help to get the best results from your campaign interaction and activity.

After entering the required settings, click the next button at the bottom of the form to save the options and move to the Target step.

Note: you can select the options icon in the overview to return to the campaign options form should you want to add more options or change a setting.

Subject line

The subject line should convey what your email is about but shouldn't be too long.

To satisfy the minimum requirements:

Enter text into the subject line text box using subject line best practice.

Tip: add emojis using copy and paste. Emojis must be UTF-8. Remember to send a test email before launching to make sure it works correctly.

For a more effective subject line:

Personalise your email using the personalise button to improve your subject line.

Domain

The domain is used for tracked links and automatically generated addresses.

Select a delegated domain from the dropdown list to apply it to your campaign.

Tip: using your own domain provides additional opportunity for branding and can help your recipients to identify and verify where the email has come from.

From address

The from address section includes a mix of required and optional settings.

From name (required) - what will appear as the email sender in your recipients' inbox.
Custom from address (optional) – choose the from address displayed in some email clients.
From prefix (required) - Used at the start of the generated from address. Defaults to mail.

Note: regardless of whether you are using a generated from address or a custom from address, any bounce back replies will always be sent to and managed by Adestra.

From name

When recipients trust your brand they may be more likely to read your emails on a regular basis.

Enter a from name that your customers will recognise, e.g. your company name, a product name, etc.

Note: from names may affect your spam score. You will receive a notification if your from name is less than 5 characters or more than 50 characters.

Custom from addresses

From addresses are displayed prominently in some email clients to indicate to the recipient the email’s origin. By default, Adestra will automatically generate a from address for you, for example mail.bxjbzerxhi@example.adestra.com.

To customise the from address:

Select the use a custom from address checkbox to reveal the from email address field.
In the from email address field, type your custom from email address.

When using your own domain in the from address, we recommend using an authenticated domain, which tells the recipients that we are allowed to send emails on behalf of your domain.

Caution: if a domain already has authentication set up and it does not include Adestra, this will cause significant delivery problems.

From prefix

Note: the from prefix is only for auto-generated addresses. If you use a custom from address, this field disappears.

By default, the prefix is mail, e.g. mail.bxjbzerxhi@example.adestra.com. To change the prefix:

Delete the default prefix.
Enter a new prefix into the from prefix field, e.g. contact.

Note: the string between the prefix and the @ sign is a tracking code Adestra uses for recipient identification and cannot be changed.

Handling replies

By default, Adestra will generate a reply address linked to your Adestra mailbox, even if a custom from address has been set.

You can choose to send or forward replies to another mailbox.

Tip: we recommend using the generated reply address, particularly if you will be receiving large volumes, as this will filter responses for spam, pick up unsubscribe requests, and remove out-of-office replies.

Send to a custom reply address

To direct all replies to an inbox of your choice, including spam, out-of-office notices, etc:

Check the send replies to a custom mailbox checkbox to reveal the reply settings fields.
In the reply name field, enter a name for the mailbox.
In the reply address field, enter the email address to which Adestra will send replies.

Note: regardless of whether a custom reply address is set, any bounce backs will be sent to Adestra.

Forward replies to another address

When using a forward address, Adestra will register the inbound messages before forwarding the messages classified as inbox (in the inbound reporting tab) to the addresses you supply.

To forward replies:

Check the forward replies to another email address checkbox to reveal the reply settings fields.
In the reply name field, enter a name for the mailbox.
In the reply address field, enter the email address to which Adestra will forward replies.

Note: you can add up to a maximum of 10 forwarding addresses using comma separation.

Note: Although the system filters inbound messages such that the inbox includes direct replies, e.g. removes out of office messages, you may still get some out of office or delivery replies based on how the contacts’ inboxes are set up.

Set a text preference for emails

Although the majority of email clients support HTML, some contacts may prefer or require emails in text format only.

To select contacts to only receive a text version:

Ensure you have a text preference field in your core table or a data table.
Press the select field button next to the text preference field.
Select the appropriate field from either your core table or a data table.

Note: depending on your account set-up, this section may also allow you to select a boilerplate.

Add a remote XML URL

To automatically include dynamically-generated content in your campaign:

Enter a URL for a remote XML file in the Remote XML URL field.

Note: there are conditions your XML must meet for this feature to work.

Consent management

Depending on the purpose of your campaign, you may want to only include contacts that have consented to the purpose, e.g. only send to recipients who have consented to marketing emails.

To add a consent purpose:

Expand the dropdown menu.
Select a consent purpose, e.g. marketing.

Tracking

Open tracking identifies when recipients open your email, by inserting an invisible tracking image into your email content. Many email clients will disable images by default, when a recipient enables images this is counted as opened in the reporting section of Adestra.

Open tracking is inserted by default. However if your email does not contain images or you don't mind losing open statistics, you can:

Check the disable open tracking checkbox to stop email clients from identifying your email as containing images.

Unsubscribe Handling

When a recipient wishes to be excluded from future emails, they can opt-out by unsubscribing from your campaign. You can choose to:

Insert the link into the HTML parts,
Insert the link into the text parts, or
Insert the link into both parts by selecting the appropriate checkboxes.

Note: these checkboxes are used to add a link to your footer. If you are entering an unsubscribe link to your email copy, do not use these checkboxes.

By default, an automatic unsubscribe confirmation page is used. You can change this using advanced unsubscribe options.

Unsubscribe list

When a recipient unsubscribes from your campaign:

Use the dropdown menu to add recipients to an unsubscribe list.

Recipients that unsubscribe are removed from the mailing list and added to the selected unsub list.

Any recipients in the selected unsub list who have previously unsubscribed will be automatically suppressed. To suppress recipients on other lists:

Check the desired checkboxes for available unsub or suppression lists.

Note: if you do not select an unsub list, when a contact unsubscribes they will:

Be removed from that mailing list.
Sent to again if added back into the campaign, e.g. if they were included in an import of a new mailing list.

Add a frequency profile

The frequency manager allows you to control the number of emails received by your contacts over a defined period of time.

If you have created a profile in the frequency manager:

Open the frequency profile dropdown menu.
Select the profile to apply to your campaign.