Adestra has integrated with industry-leading technology providers to improve the effectiveness of your marketing, and supports multiple integrations to offer users flexible solutions for working between systems. These integrations have been introduced to provide seamless data transfers, simplify advanced features and automate regular updates, reports or launches.
Adestra connectors
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BPA and ABC audits - obtain verification of distribution numbers.
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Blackbaud - sync Raiser's Edge constituents and data to Adestra.
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HubSpot - send automated emails from HubSpot using Adestra.
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Salesforce - connect your Salesforce campaigns and lists to Adestra.
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Shopify - connect your Shopify store and sync data such as profiles, products, and abandoned cart data.
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Zapier - connect Adestra to thousands of other web services using automated connections called Zaps.
Latest integrations updates
These updates are specific to the Adestra connectors.
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For other Adestra updates, refer to the Adestra release notes.
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For Audiences updates, refer to the Audiences release notes.
| Date | Update |
|---|---|
| 10-Sep-2025 |
Updated: Blackbaud - Raiser's Edge environments. |
| 1-Sep-2025 | Updated: Salesforce - sync and error reporting improvements. |
| 19-Aug-2025 |
Updated: Shopify - product sync, Shopify - data mapping, Shopify - API and field compatibility. Bug fixes: Shopify - field mapping, Shopify - Last Send count. |
| 30-Jul-2025 |
New: Raiser's Edge integration. |
| 9-Jun-2025 | Updated: Shopify - abandoned basket, Shopify - unsub syncing, Salesforce - workspace selection, Salesforce - remote lists. |
10-Sep-2025
Updates
Blackbaud - Raiser's Edge updated to handle both UK and US environments without manual changes.
1-Sep-2025
Updates
Salesforce - updated Salesforce app to provide bug fixes and edits to improve sync performance and error handling/reporting.
19-Aug-2025
Updates
Shopify - product sync added, allowing you to sync your Shopify product catalogue with Adestra.
Shopify - you can now map data tables as well as core tables in the Shopify mapping using the format TableID.FieldName, e.g. 1234.my_field.
Shopify - connector updated for compatibility with Shopify's proposed Field and API call deprecations.
Bug fixes
Shopify - you can no longer duplicate Adestra fields during the Shopify mapping, i.e. use the same Adestra field for a standard and a custom Shopify field.
Shopify integration - sync using Last Send now displays counts correctly.
30-Jul-2025
New
Blackbaud Raiser's Edge - contact your Customer Success Manager to discuss connecting your Blackbaud Raiser's Edge account to Adestra.
9-Jun-2025
Updates
Shopify - abandoned basket added, allowing you to sync your Shopify abandoned cart with Adestra's conversion capture feature.
Shopify - improved unsub support for syncing unsubs via Shopify with Adestra so that you now define an unsub list when connecting your Shopify store to Adestra.
Salesforce - workspaces are no longer assigned when mapping your core table and fields, allowing you to choose any workspace linked to your core table when syncing a Salesforce campaign to Adestra.
Salesforce - you can now connect remote lists with the latest version of the Adestra-Salesforce app.